Real Social Marketing for Small Biz Women (With Big Goals and Small Budgets):
Why Every Single Woman Entrepreneur NEEDS to be Thinking About Long-Game Social Marketing (and what to post)
- Even in the markets where they think they have nothing to say
- Even if you’re not an owner but you’re responsible for your own sales, bus dev (realtors, mortgage brokers)
- Why I think it’s more important than web development
- Even with a zero budget (especially with a zero budget)
- Some suggestions for what to post.
Read the (sorta) transcript below, if reading’s more your jam. Actually, they’re more like my show notes. Maybe I’ll have each show transcribed in the future. You should probs have a listen
What do I mean when I say “social marketing”
I mean you kinda make your life into The Office. You let people get to know you and your brand. You show up for your audience. They can depend on your presence. You authentically and ethically provide value for them, regularly (which is good for literally everybody. Them, you, everybody).
Women Hate Marketing:
I’ve talked to hundreds of women business owners who want to make money, but hate asking for money. And they think that marketing exclusively consists of asking for the sale, all day, every day, in tricky, slimy ways.
Listen. That’s a thing. It’s a valid, legit concern. But it’s short-game marketing and it’s time has come and gone.
If you’d started a business online in 2009 when no one was posting anything business-related, you could have made a killing in this way. But shoppers and viewers of online content are savvier now and they smell an ask coming.
The great thing about this long-game approach is that you don’t need to ask for the sale. Maybe even ever.
That’s why I’m obsessed with speaking to YOU — the realtor. The small shop owner. The mortgage broker.
Because you are in an UNSATURATED market. Very few of your peers at a local level are using this process I’m about to describe to its full advantage.
If you do, you’ll be one of the first geniuses. If you don’t, you’ll probably wish you had at some point.
by now, most people don’t need to be convinced that the internet is here to stay, but very few brick and mortar businesses are maxing it out the way they could be.
I wanna share a super easy process for long-game, ethical marketing that will increase awareness of your business and make it really doable to achieve your business goals.
What are your business goals? Do you have business goals? Are you swinging wildly in the dark?
If you’re too busy
If you want more sales
If you want to create more of a feeling
if you don’t wanna get shopped at renewal
if you want brand loyalty and awareness
if you want collaborators
if you want to drive traffic to an online store
Speaking of swinging in the dark…has your social strategy been a bit of a flail?
What’s the point? What’s your intention? What’s your mission statement?
What is content marketing?
Creating free written, video, visual, or audio that provides your audience with some value:
(get to know you)
There’s NO excuse not to create content:
If you have a store, your online audience should KNOW your store
If you have a staff, if your staff throws birthday parties or does karaoke in the lunchroom, or pulls pranks or dresses up in costumes or does charity work — document ALL of that.
The wall of professionalism:
Who are you talking to, anyway?
If I was to ask you who your ideal clients are (and you’d never been asked such a question before), your answer would probably be, “anybody who paid me”, but if you were honest and narrowed it down a bit, that’s likely not entirely true.
ask yourself: “who am I for?” “who am I not for?”
The more specific you can be about who you want to work with, the more you have a wider appeal.
Remember the old adage: if you’re trying to talk to everybody, you’re talking to nobody…
is it social?
This needs to go for EVERY piece of content you release into the world.
Gary V native content (content that looks, sounds, feels like it belongs on the platform you’re using)
Engagement = $$$
What is engagement?
likes, comments, shares (shares are queen)
how do you get engagement?
ASK! ask questions.
Create Native Content
Show up a LOT